A year later TEU rolled digital signs into the REDAAP program. Mark welcomed the idea of working together again and growing his customer base and thus his sales by attracting the people driving past the restaurant. The Lakehouse is located at the corner of a busy intersection and the digital sign installed by TEU runs constantly, informing drivers of the latest specials and highlighting just a few of the many tasty menu items offered inside or at the drive thru. The messages can be changed at any time and Mark reaches more people regularly without tying up his time and money.